Basketball fanmade logos featured in Footlocker OOH campaign

February 1, 2022 9:10

FootLocker’s ‘House of Hoops Mark of Greatness’, a mobile design tool that lets basketball fans create a player logo, has used the winning logo from a competition to feature in an out-of-home (OOH) campaign via BWM Isobar and Merkle.

The House of Hoops tool allows players to create their own player logo, in the spirit of other player logos such as Michael Jordan’s Jumpman logo.

The winner of the competition

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Brendan Graham Footlocker Michael Jordan

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Basketball fanmade logos featured in Footlocker OOH campaign

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