Outdoor industry launches second annual health and wellbeing campaign

Out-of-home (OOH) signs across Australia will feature a healthy eating campaign, Better than you remember, over the next month, donated by the members of the Outdoor Media Association (OMA), and delivered in partnership with Health and Wellbeing Queensland and Nutrition Australia.

This pro bono campaign, developed by Health and Wellbeing Queensland is the second campaign run in partnership with government to encourage healthy eating. The annual campaign is part of the OMA’s world-first, National Health and Wellbeing Policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia.