Bastion and Nikon Australia announce first collaboration
For the first time, imaging technology leader Nikon Australia is partnering with Bastion for a new social campaign.
The announcement:
In Nikon Australia and Bastion’s first collaboration, the ‘Make it Something’ platform is the next evolution for the iconic brand and unpacks the creator spirit. The ‘why’ behind every play and the motivation to move forward. With more ways of ‘exhibiting’ our work than ever, this campaign celebrates putting the work in to get the work out.
An eclectic group of creators, from cosplayers to car enthusiasts, shark divers and streamers explore the driving forces behind their art – powered by the ultimate tool; a Nikon Z Series.
The social campaign is supported by retail partner activity across the country.
@michelleghunder @malcolmjtrees @jesswharehinga @heykarenwoo @liamfawell @oceanaimee @asr.photo_ @khengy @liessshy @lordhuxley @antonio_pics_ @takubeats
CREDITS:
Client: Nikon Australia
Strategy, Creative, Creator management & Production: Bastion
PR: Havas Red
Source: Havas Red
