From Little Things launches ‘Mates Rates’ for Aussie shoppers
Digital marketing company, From Little Things, is launching an online membership platform – Mates Rates – that helps connect users to Australian-owned brands.
The announcement:
Leading Melbourne-based digital marketing agency, From Little Things, is thrilled to announce the launch of its own online membership platform, Mates Rates.
From Little Things has worked with more than 100 local businesses since its inception in 2017. It was this deep understanding of the brand stories that resonate with consumers and a passion for supporting Aussie businesses that sparked the concept for Mates Rates – an online membership platform connecting shoppers with a curation of Australian-owned brands.
Mates Rates offers members an opportunity to discover and support local creators, business builders and self-starters, all while enjoying an exclusive discount. For a subscription of just $5 a month, members get a personal code that unlocks a 10% discount at the online stores of more than 100+ local brands. There is no cost to the brands that join Mates Rates, and 100% of profits from memberships are reinvested into providing further support for Australian small businesses.
“We created Mates Rates with a simple yet powerful mission: to amplify the voices of local makers. As a small business owner, I know first-hand how difficult it is to cut through the noise of big businesses and get your product into the hands of consumers who want to support authentic brands. Mates Rates is the link that connects impactful, meaningful brands to conscious consumers,” said Tyler Mathes, director of From Little Things and Mates Rates founder.
“We also know the position the average shopper is in right now, with spending power being low, but a need and want to support good business and good people at a high. People are looking to buy fewer, better things from people who deserve their dollar, and Mates Rates helps them to do just that. It’s not just about access to discounts; it’s about telling stories and fostering genuine relationships, and we’re inviting fellow Australians to join our community,” Mathes continued.
To connect with the most exciting and passionate local businesses-builders, Mates Rates has enlisted the support of some incredible Australian entrepreneurs and equality advocates. Mates Rates ambassadors include journalist and managing director at Future Women Jamila Rizvi, co-founder and CEO of Clothing the Gaps Laura Thompson, co-founder of HoMie Nick Pearce, and founder of Pandaemonium, a news outlet shining a light on regionally based business, Alice Armitage.
With Mates Rates, it’s not just about the transaction; it’s about the people and the stories behind the brands. Mates Rates is dedicated to supporting all local small businesses and is shining a light on those that are Aboriginal-led*, regionally based**, social impact focused*** and female-led****, with the site spotlighting businesses in these categories.
In addition to the always-on 10% discount, Mates Rates members receive access to further brand discounts and exclusive offers each month. To ensure an even playing field, the Mates Rates platform and associated promotion is provided at no charge to the brands participating.
*Aboriginal-led: Blak Brews, Clothing the Gaps, Gammin Threads, Haus of Dizzy, House of Darwin
****Female-led: Cardigang, Dindi Naturals, Flint, Gentle Habits, Aestas, Cowrie and Conch, Double
**Regionally based: Ballarat Home Brew, Clouding Over, Geelong Chilli Co., Kyn & Folk, Minimum Wines
***Social impact: Sea Shephard Australia, Streat, HoMie, Good Citizens Eyewear, Food for Everyone
Source: Tide Communications
