Bastion Collective opens two new agencies Bastion Engage and Bastion China
Independent agency Bastion Collective has officially launched two new offerings: Bastion Engage and Bastion China.
The agency group, which has individual offerings including Bastion Effect, Bastion Live, Bastion TLG, Bastion Latitude and Bastion EBA, has added the two new arms to expand its agency community, government and Asian offering.
Bastion China is a rebrand of the agency’s S&GO offering and aims to help businesses better understand and engage with Chinese consumers and will be lead by partner Tom Parker.
Bastion Engage is the agency’s community and government engagement agency which will be led by CEO Sean Sammon.
Sammon previously ran Bastion S&GO.
“We help our clients identify the community or government relationships they need, put in place the strategy to build relationships and then work with our clients to create, enhance and maintain
relationships that deliver results,” Sammon said in a statement.
Bastion Collective, CEO Jack Watts, added: “This model is entirely designed to give the client the best possible experience and put their needs first. At Bastion our specialists work together under a single roof benefitting from a chain of client knowledge that runs through the Collective.
“Whilst we are focused on getting better every day, we believe we are building the client first, full service model for today.”
According to a Linkedin post (https://www.linkedin.com/feed/update/urn:li:activity:6381979130384224256) this change happened a few months ago?
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Hopefully they don’t follow Icon’s failed Icon China model! Haha!
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