Optus draws on emotions experienced whilst watching sport for FIFA World Cup campaign

Optus Sport has launched a campaign which shows different people reacting to watching the soccer to promote the brand’s partnership with the 2018 FIFA World Cup.

The 30 second commercial, created by Optus’ lead creative agency 72andSunny, shows people from all different countries at work, on the street, in their lounge room and at the pub reacting to the soccer.

Johnny Tan, APAC ECD at 72andSunny, said in a statement: “Capturing all the emotion of being able to watch every moment of the world’s most viewed tournament was a cool brief.

“We hope the campaign shines a small light on the effect that football has on all parts of modern Australia.”

‘The Good, The Bad and The Beautiful’ campaign aims to celebrate the dramatic moments experienced in the World Cup, Ben White, managing director for product and marketing, at Optus said.

“This campaign embraces the moments that lift us, unite us, confuse us and, occasionally, send us spiralling into a rage.

“Quite simply, these moments can come from any game, at any time which is why Optus Sport is excited to be sharing it all.”

White said the brand wanted to create and ad which captures the spirit and entertainment of the game.

Optus is the 2018 Australian broadcasting partner for this year’s FIFA World Cup.

Optus appointed 72andSunny as its lead agency in March as the agency overhauled its creative agency roster.

The creative agency produced its first work for the telco last month to promote its partnership with Swimming Australia.


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