Bastion Effect hires Shirley Tat as group business director and promotes Roxanne Millar to national general manager

Bastion Collective’s PR agency, Bastion Effect, has hired Shirley Tat as group business director and promoted Roxanne Millar to national general manager.

Tat joins from Coca-Cola South Pacific where she spent 18 months as business director, social. She has previously worked at One Green Bean as business director of digital.

Shirley Tat has joined Bastion Effect from Coca-Cola South Pacific

In her new role, Tat will be responsible for increasing the agency’s presence in Sydney and its social media service offering. She will be working with the Sydney newly promoted head of Sydney, Broc Munro.

Tat said of her appointment: “I’m thrilled to join a thriving business with boundless potential and opportunities. It’s an incredibly exciting time for Bastion Effect and I’m looking forward to evolve our capabilities with such a talented team. Seeing the strong investment Bastion Effect makes in developing its people and operating as part of a wider integrated model, offers a unique and compelling proposition. I look forward to building upon these strengths to forge an even stronger business offering.”

Millar has worked at Bastion Effect for six years. She started out as an account director in 2013 and has progressed from group account director to Melbourne general manager in 2016.

Millar’s expanded remit will see her oversee that agency nationally, while continuing to expand its property and business divisions.

Richard Chapman, CEO at Bastion Effect, commented on the staff changes.

“Each of our leaders bring very different but highly complementary skills to the table that give Bastion Effect a very well-rounded offering in market,” Chapman said.

“We’re proud to have hired a Group Business Director of Shirley’s calibre, and are confident she’ll play an instrumental role in our growing team. She’s a seasoned professional when it comes to all things social and digital, and has already made huge strides in nurturing the success of our consumer lifestyle clients using her switched on, big brand thinking and multi-channel expertise.

“Shirley joins the Bastion Effect family after welcoming her first child Maison late last year, and we’re proud to provide a supportive environment for her.

“It is also fantastic to be able to continue to promote and develop long-term talent in the business like Broc and Rox who have been contributing to our success for many years.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.