Bastion Insights appoints CEO for new Sydney office
Peter Harris has been appointed as CEO at Bastion Insights, part of the Bastion Collective, leading the newly created Sydney office.
Mumbrella understands that Dianne Gardiner, founder and CEO at Bastion Insights, will continue to hold the role of CEO, based in Melbourne.
Peter Harris
Harris joins Bastion Insights from his role as CEO at Potentiate, which he joined in October 2019. Harris also previously worked at Vision Critical as EVP and managing director, Asia Pacific. He has worked with brands such as Adobe, Cathay Pacific and Telstra.
Gardiner said of the appointment: “We are so excited to welcome Peter to the agency and are thrilled to have his incredible expertise and strong leadership to champion the company’s research capabilities as it continues to grow in the future”.
Jack Watts, global CEO at Bastion Collective, said: “Peter is going to be a huge asset as we continue to invest in the best when it comes to market research intelligence and technology so that our clients can understand, communicate and connect most effectively with their audiences. This continues to be a key part of our offering here at Bastion.”
Harris added: “I am thrilled to be joining Bastion at an exciting time for the agency. Throughout my career I have always been driven to think differently and I am delighted to join the team at Bastion to lead clients through this next wave of marketing disruption and growth.
“In this age of the customer, consumers have more influence over the buying process than they’ve ever had in the past and I love that Jack, Di and the entire team see consumer insight as a cornerstone for the business.
“I am joining to help create impactful marketing execution which is led by great tech enabled customer understanding and I am looking forward to playing a key part in the building of this modern agency that provides simple, original and resourceful solutions for its clients”.
Harris commenced his role on 1 July 2021.
Bastion Insights was formerly known as Bastion Latitude.
