Bastion takes over Kellanova ANZ creative account
Bastion has announced it has won the creative account for Kellanova across Australia and New Zealand.
The indie agency confirmed the news on Tuesday, saying it will take the account over from Leo Burnett and VML to become the “consolidated creative partner” for the Kellogg’s breakfast and wholesome snack brands.
The appointment and expanded remit are effective immediately.
However, the creative for Kellanova salty snack brands, including Pringles, will continue to be led by Thinkerbell in ANZ.
“Kellanova is innovatively transforming its products, and we’re excited to deliver a bold, contemporary new creative approach to how they go to market in a way that will cut through and resonate with today’s consumers,” Bastion chief creative officer, Simon Langley, said.
L-R: Simon Langley, Ana Lynch, Angela Morris
“Our integrated team’s ability to bring to life unique insights across all channels and formats will help Kellanova build stronger, long term brand connections.”
Ben O’Brien, Kellanova Australia commercial director, added: “We are excited to deepen our partnership with Bastion as they become our lead creative agency for Kellogg’s brands in Australia and New Zealand.
“This decision is a testament to the strong work they have delivered, particularly as we celebrate Kellogg Australia’s 100-year milestone.
“We look forward to leveraging their creative expertise to continue building our brand legacy.”
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Neil Griffiths is the Managing Editor of Mumbrella. He joined the company in October 2023.
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Ana Lynch
Angela Morris
Bastion
Ben O'Brien
Kellanova
Leo Burnett Australia
Simon Langley
VML
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