Bastion takes over Kellanova ANZ creative account

Bastion has announced it has won the creative account for Kellanova across Australia and New Zealand.

The indie agency confirmed the news on Tuesday, saying it will take the account over from Leo Burnett and VML to become the “consolidated creative partner” for the Kellogg’s breakfast and wholesome snack brands.

The appointment and expanded remit are effective immediately.

However, the creative for Kellanova salty snack brands, including Pringles, will continue to be led by Thinkerbell in ANZ.