Bastion’s creative director shares his cancer journey in powerful Cancer Council ad

Bastion has teamed with the Cancer Council Victoria to tell a very personal story, aimed at encouraging the use of the free bowel screening test kits sent to residents over 50.

Bastion’s creative director, Laurie Cronin was about to chuck his free kit in the bin, until his wife implored him to take the test instead. Cronin was diagnosed with bowel cancer, and the early detection saved his life.