Battle Of The Media set for Mumbrella360 – Merrick Watts to represent radio
Representatives of each major advertising medium are to fight it out at Mumbrella360 to win The Battle Of The Media.
The competition will see representatives from the eight media – TV, radio, newspapers, magazines, cinema, outdoor, online and direct mail – each given five minutes to make the case for their medium.
Each presentation will see two medium champions make their case, with only one voted through to the next round by the audience.
Before voting, the audience will hear from an expert jury of what they think of the case that has been made.
Across the two days, there will be four juries made up of marketers and media agency bosses.
Those confirmed for the jury include Ikon Melbourne boss Ben Willee, Initiative CEO Tracie Michael; Mediacom CEO Toby Jenner, PHD CEO Barry O’Brien, Mindshare CEO James Greet; UM CEO Mat Baxter and Mediaedge CIA MD Peter Vogel.
Among the first media to confirm representatives were radio and outdoor.
Commercial Radio Australia has put forward Nova Sydney breakfast presenter Merrick Watts to argue the strengths of his medium.
And Outdoor Media Association CEO Charmaine Moldrich will put the case for the out-of-home medium.
Cinema will be championed by Val Morgan Cinema Network. Newspaper Works is to put forward a champion for papers, while ADMA, the Australian Direct Marketing Association is to do the same for direct mail. Online is being representated by the Interactive Advertising Bureau.
Mumbrella360 takes place at the Hilton Hotel in Sydney on June 7 and 8.
Discount priced early bird tickets are available until this Friday. Details of other sessions and how to book are available on the Mumbrella360 website.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So Tim,
I hear you are putting on some sort of conference? Could you please tell us all about it?
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Awesome, I was wondering who was going to make the dick jokes
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What about product based marketing? I’d argue this trumps all media types represented. You should contact Bill Kestin, the CEO of the Australiasian Promotional Products Association to represent this media type, he’s a great speaker and would put forward a strong case.
Don’t bundle us with Direc Mail, that would be counter-intuitive. Produce based marketing is the only kind of advertising that you can be thanked for and warrants more consideration.
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Thanks for asking carrob,
There’s still eight weeks to go – I hope you’re not bored already…
And Arran, thanks for your question. I’d contend that perhaps product based marketing is not quite a mass reach medium in the same way as the other eight.
Cheers,
Tim – Mumbrella
Maybe David Leckie could do the pitch for Free TV.
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Hey Tim,
If its eight weeks away, well I will be pretty fukken bored of it!
But to be fair you do have some interesting panelists and ideas. But between the EDM’s shouting out about it and the three “news” articles on the home page, I am aware of the conference.
But hey, if its the difference between having to pay to access the Mumbrella and not having to pay. I’ll happily put up with it.
Where else can I share my ill informed opinions with people I don’t know and dislike?
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Tim
So a mediums worth is judged solely by its reach? Shouldn’t its effectiveness, memorability and ultimately its results be a better gauge of a medium?
I think your brusque dismissal of product based marketing reeks of medium snobbery. Promo products done well have a low Cost per Impression and their accessibility to the SME market means more people should be more interested in the effectiveness of this medium over the end of town reserved for businesses with deeper pockets.
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Hi Arran,
I’ve nothing against product based marketing. It’s just that in this case, we’re choosing to compare mass reach media.
Cheers,
Tim – Mumbrella
I can’t believe you haven’t included pavement chalkers. Of coffee cup adveritisng
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I would assume that the Mobile medium would have to be represented also wouldn’t it, it actually works accross all the others also?
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Hey Tim
Anonymous trolls aside, I’d like to see more about Product Based marketing included in your blog. Merchandise is an essential component of many succesful campaigns yet continues to be regarding by the ill-informed as little more than trash and trinklets.
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@Arran Haydon-Clark
You’re an idiot
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@Cameron
Sure, I’ve always considered mobile as an extention of online but it could be represented as a discrete medium. There must be other significant channels also neglected. Do you know of a reference that categorises all current mediums? That would be interesting to see how they compare in reach and value.
@anon
way to contribute buddy.
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“trash and trinklets” ……You said it Arran
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Yes Frank, I did point out that view was held by the ill-informed.
I’m not saying there isn’t a lot of promo crap out there, but there is an equal amount of trash in TV, radio and print. Don’t denigrate the industry because you’ve received more than your fair share of cheap pens and unimaginative mugs. There are plenty of good examples of effective promotions based around quality products and considered execution.
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must be tough days for radio when they have to wheel out their breakfast talent to sell the industry.
what next? kochy and mel doing sunrise sales preso’s to media agency ‘f*ckwits’?
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Breakfast talent sell the radio industry every day.
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I do hope that the witty repartie on this thread isn’t representative of what we can expect at Mumbrella360. If it is Tim, I’ll be asking for my money back. Sorry.
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