Batyr hijacks ads to spread mental health awareness in pro-bono campaign via UM, BMF & Unltd
Preventative mental healthcare charity Batyr has collaborated with industry partners to hijack ads and turn them into mental health messages in a new pro-bono campaign.
The campaign, ‘Inner Voices’, was created in partnership with UM, BMF, UnLtd, and brand partners Koala, Red Balloon, Local Supply and Heaps Normal to raise awareness of mental health ill-health in young Australians, by showing that even the most unsuspecting people, at the most unsuspecting times, deal with mental health issues.
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