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Bauer buys APN New Zealand Magazines titles

Bauer logoBauer Media Group has announced it is purchasing a number of New Zealand  consumer titles magazines from APN.

The titles being purchased include the New Zealand Woman’s Weekly, The New Zealand Listener, Simply You, Simply You Living and Crème, along with their digital properties.

CEO of Bauer in New Zealand, Paul Dykzeul, said, “This is an extraordinary opportunity to significantly enhance Bauer’s business and bring the benefits of an expanded portfolio to readers and advertisers alike.“

“It is absolutely a vote of confidence in our business and the future. We look forward to welcoming these talented teams and iconic media brands into the Bauer Media Group as we combine the best of our resources and expertise,” he said.

The sale comes just a week after APN announced it was also selling the other half of its out of home advertising business APN Outdoor to Quadrant Private Equity.

APN New Zealand said the sale was part of a strategy which would see them focus on growth assets.

“The development of new, transactional verticals in food, travel and fashion is the priority for APN’s New Zealand Media business,” said Martin Simons, chief executive. APN New Zealand Media.

The sale is subject to approval from the New Zealand Commerce Commission.

APN will also continue to publish in New Zealand New Idea, That’s Life and Girlfriend magazines under licence from the Pacific Magazines Group Australia.

Nic Christensen 

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