Bauer Custom Media wins at Pearl Awards
Bauer Media has won a number of awards at The Content Council’s annual Pearl Awards in New York.
The announcement:
Bauer Media secured major wins at The Content Council’s annual Pearl Awards in New York, recognising Bauer’s stand out content for Australia’s biggest brands and companies.
Taking out wins across three key categories, Bauer’s success was headlined by Qantas The Australian Way, which scored two silver awards for Best International Publication and Best Overall Editorial B2C. Foxtel magazine took home Gold for Most Improved Publication – Editorial.
Bauer Custom fought off competition from 65 global companies to win the prestigious awards.
Niall Murphy, Bauer Custom Media’s Executive General Manager, said, “It’s an honour to be recognised globally for the content we create across all platforms.
“These awards are a testament to the talent, ideas and foresight we pride ourselves on at Bauer Custom. We work very closely and collaboratively with our clients to ensure that they can communicate with and engage their customers in innovative, effective and creative ways.
“This is a thrilling time for us as we seek to further expand the scope of our content provision and client base. Bauer Custom looks forward to advancing the scope and depth of content marketing in Australia for many years to come.”
Representing Australia’s biggest brands and companies such as Qantas, Foxtel, Weight Watchers Australia, Myer, Westfield and Telstra, Bauer Custom was finalist in seven Pearl Award categories including:
- Best Multi-Channel Solution – Qantas The Australian Way
- Best Tablet Content – Coles
- Best E-Newsletter – Bupa
- Most Improved Publication (Design) – Foxtel
- Best Special Issue B2C – Weight Watchers
- Most Improved Publication (Editorial) – Foxtel – GOLD WINNER
- Best International Publication – Qantas The Australian Way – SILVER WINNER
- Best Overall Editorial B2C – Qantas The Australian Way – SILVER WINNER
The Pearl Awards celebrate excellence in content marketing across print, digital and multi-media platforms. It’s a global playing field with content marketers from around the world including the UK, US, Canada, Poland and Germany entering.
Source: Bauer Media press release
