Bauer launches fortnightly TV Week Soap Extra
Bauer Media Group is set to launch a new mass-market fortnightly magazine covering the soap opera market called TV Week Soap Extra
The release:
Bauer Media today announced popular weekly magazine brand TV WEEK will expand its portfolio with the launch of TV WEEK Soap Extra, a new fortnightly magazine dedicated to uncovering all the latest news, hot plots and entertainment surrounding television and its small-screen stars.
Produced by the TV WEEK team, TV WEEK Soap Extra has been created in conjunction with extensive consumer research and focus groups that helped identify a gap in the market for a contemporary, quality, professional and comprehensive magazine that covered television soaps and dramas.
On the new magazine, Jayne Ferguson, Publisher for Bauer Media’s Weekly Magazines said, “The TV WEEKbrand continues to go from strength-to-strength and connects with more Australians across multiple platforms than ever before.
“With a history spanning more than 55 years, TV WEEK is a true cross-platform media brand spanning print and digital magazines, mobile and social engagement, websites and, of course, events like the popular TV WEEKLogie Awards. For advertisers, the opportunity to connect with Australians’ passion for television and celebrity entertainment has never been greater.”
TV WEEK Soap Extra features 68 pages packed with the hottest plot teasers and first-look info on some of the most popular local and international shows gracing Aussie screens. The magazine’s presence will expand to include online via the TV WEEK website, as well as on TV WEEK’s new mobile application.
“Thanks to the unrivalled relationships our team have with both local and international TV networks, TV WEEK Soap Extra will provide readers with the biggest and best soap diary in the country, along with exclusive access to their favourite stars and TV reviews of their favourite shows. Our new magazine is sassy, sexy and fresh. If you’re a TV addict, particularly in the soap genre, TV WEEK Soap Extra will be your juicy essential buy every fortnight,” TV WEEK Soap Extra Editor Erin McWhirter said.
The first issue of TV WEEK Soap Extra will be priced at $3.95 and goes on sale on Thursday, July 31.
Source: Bauer press release
