Bauer Media closes Men’s Style magazine

Bauer Media has ended its nightmare year by axing another publication just days before Christmas, with the next edition of Men’s Style to be the final edition, Mumbrella can reveal.

The closure affects staff members including editor Michael Pickering, fashion director Kim Payne, and grooming editor, Elisabeth King. Sales staff are less likely to be directly affected as the commercial team sells across a number of titles.

A spokesperson from Bauer said: “Bauer Media confirms that the final issue of Men’s Style will be released this summer. We would like to thank all of our readers and advertisers who have supported the magazine over the years, and the staff who worked hard to produce it.”

The closure of the quarterly magazine comes just short of the title’s 15th anniversary. Staff were told after the edition went to press.

It caps off the worst year in the history of Australia’s biggest magazine publisher.

In March the title axed Rugby League Week Magazine, just two weeks into the NRL season. That was shortly followed by Cosmopolitan editor Claire Askew’s departure later that month and the closure of Shop Til You Drop magazine.

In June, Bauer Media lost Australia’s largest defamation case to Rebel Wilson, who was awarded more than $4m in damages.

Shortly afterwards, CEO Nick Chan left the company after just 12 months in his role, while Fiona Legdin, general manager for fashion, health and beautyCat Bowe, BauerWorks’ first brand partnership directorAustralian Women’s Weekly editor Kim Doherty also left the company.

Meanwhile, Chan was replaced by Bauer CEO Paul Dykzeul, who flagged more redundancies and the axing to titles in an interview with Mumbrella.

The latest closure comes four months after Bauer Media axed its Good Health editorial team, shifting the monthly title’s production to Bauer New Zealand.

Shortly afterwards, Dykzeul announced the closure of custom publishing arm BauerWorks, and a shuffle of the publisher’s executive line up.

And less than a month ago, the German-owned company axed Yours, Recipes+ and Homes+. It also closed publication Myer Emporium and saw its Weight Watchers contract come to an end.

Christian Fricke, head of Bauer Xcel, then announced his departure, while Cornelia Schulze, a former Bauer executive, also left the company.


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