F.Y.I.

Bauer Media brings back Health and Wellbeing Weekend

Bauer Media has announced its Health and Well being Weekend will return for its second year in October.

The announcement:

Bauer Media today announced that Health & Wellbeing Weekend will return for its second year in October, 2013 with Australian swimmer Stephanie Rice, fitness expert Blake Worrall-Thompson and celebrity yoga teacher Charlotte Dodson as event ambassadors.

Health & Wellbeing Weekend is a two-day event and will be held at the Chinese Garden Forecourt, Darling Harbour, Sydney, and open to the public from Saturday 5th to Sunday 6th October. The cross platform editorial initiative is designed to promote health awareness and physical and emotional wellbeing.

Health & Wellbeing Weekend is a free event and features exercise classes including yoga, Pilates and Zumba, as well as meditation, product sampling, onsite massages and makeovers, plus celebrity seminars and expert advice on how to look after yourself inside and out. Event ambassadors will lead fun, informative and inspiring sessions across the weekend.

Over 2,000 readers are expected to attend, registering for sessions at the event’s on-line hub, www.healthandwb.com.au. The website also features giveaways, healthy recipes and a workout section.

Deborah Thomas, Director, Media, Public Affairs and Brand Development at Bauer Media, said: “Health & Wellbeing Weekend is a fantastic incentive to get your physical and mental wellbeing on track in time for summer.

“The weekend provides an outstanding opportunity through our magazines, experts and sponsors to target a wide range of audiences who are seeking information to make their lives healthier and happier.”

Health & Wellbeing Weekend will be represented by the following Bauer Media titles:

Women’s Fitness, Good Health, The Australian Women’s Weekly, Woman’s Day, OK!, NW, TV Week, Shop Til You Drop and Weight Watchers. Diamond Sponsors confirmed for Health & Wellbeing Weekend are Vital Greens, Equal, Edgell, Meadow Lea, Natio and Special K. age 2 of 2 Health & Wellbeing Weekend will be supported by an integrated marketing campaign that includes:

•Editorial coverage across all participating Bauer Media titles
• A dedicated website
• Two-month magazine advertising campaign
• Dedicated supplement running in four magazines
• Sydney Metro TV and radio campaign
• Public relations support
Twitter: @HW_Wknd
Facebook: facebook.com/30DaysofHealthWellbeing

Source: Bauer Media press release.

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