Bauer Media buys OK! magazine for Australia and NZ
Stanton
Publisher group Bauer Media has taken full ownership of the Australian and New Zealand editions of OK! magazine.
The publication was co-owned by Northern and Shell, which originally published the weekly magazine from 2004 to 2007. Bauer Media purchased a 50 per cent stake in the publication in 2007.
Matthew Stanton, Bauer Media CEO, said: “This investment in OK!, in Australia and New Zealand, once again demonstrates our commitment to the market and the long-term viability of this popular global brand. OK! is a key brand in our publishing portfolio and we look forward to taking the title to the next level, with further investment in a number of publishing initiatives across multi-platforms.”
OK! has declined in circulation over the last year, with circulation numbers dropping by about 15,000 from 2012 to 2013.
