Bauer Media looks to trademark the word ‘Glossy’

BauerMagazine publishing giant Bauer Media has applied to trade mark the word ‘Glossy’ for print publications and online publications as well as competitions, TV and radio shows.

Bauer Media Group, which publishes ‘glossy’ magazine titles such as Elle, Cosmopolitan and the Australian Women’s Weekly, has previously applied to trade mark the word for ‘judging cars’, ‘staplers’ and ‘staple removers’, but this is the first time it has sought to hold rights to the word for use in a print or online titles.

The publisher signalled plans to launch new magazine titles and a premium women’s network last week, with CEO Matthew Stanton saying they would be local creations rather than titles based on any of Bauer’s international franchises.

Trade Mark Watch reports the application lodged on May 1 seeks to use ‘Glossy’ in two classifications covering both print and online, and is currently under examination with the status ‘indexing approved’.

Bauer has applied for the trademark to cover both class 16, including magazines, and class 41, which covers publishing, competitions, entertainment and cultural services, production of television and radio shows, interactive games services and “publication of information on global computer networks including the internet”.

The publisher has filed trade marks for ‘glossy’ several times since 2007, and in 2009 ACP magazines, acquired by Bauer in 2012, registered ‘glossy’ under class 16 and class 41, covering printing and publishing but it was never added to the trade mark register and it subsequently lapsed.

Bauer launched international fashion title Elle in September last year and  Yours Magazine for women over 50 in February.

In November the publisher started work on a “one-stop shop” web hub that would give subscribers access to content across its multiple titles online in categories such as food, gossip and fashion.

A spokesman for Bauer said the publisher was “not in a position to comment at this stage.”

Megan Reynolds


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