Bauer set for more launches

Bauer The Insiders

Guests at last night’s The Insiders event from Bauer

Publisher Bauer Media has signalled that it plans to launch new magazine titles before the year is out.

Although the company did not reveal details, the hint from CEO Matthew Stanton came during an event in Sydney designed to underline the publisher’s credentials in reaching women of all ages.

Stanton told the audience that the publisher planned “a couple of launches” before the end of the year.

The magazine group, previously ACP Magazines, was bought by the German owned Bauer in 2012.

After his speech, Stanton declined to be drawn in which niches the new titles would launch, but indicated to Mumbrella that they would be local creations rather than based on any of Bauer’s international franchises.

After a period of almost no launch activity in the magazine market, Bauer launched fashion title Elle in September last year.


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