Bauer Media launches #RebuildOurTowns campaign to support bushfire affected communities
Bauer Media has launched a campaign to support Australian towns affected by the bushfires, led by Woman’s Day.
The #RebuildOurTowns campaign will use inspiring stories and in-depth reporting from Australian towns to support the regeneration of communities for months to come.
The campaign will be supported across the Bauer portfolio of titles with a different Australian town highlighted each week. Readers will be provided with practical advice for ways they can make a difference, including where to donate and a practical guide for supporting towns doing it tough.
Those tips will include everything from aiding farmers who need fencing supplies, schools which are short of books and other resources, or getting the community hall back up and running so locals can gather and support one another. If the region depends on tourism, our magazines will help readers plan a getaway when the time is right, bolstering the hospitality and retail businesses.
Bauer Media’s weekly magazine publisher Fiona Connolly said the publisher’s readers are looking for more ways to help their fellow Australians.
“Our readers have huge hearts. They are looking for practical ways in which they can help their fellow Aussies as townships around the country embark on the enormous task of rebuilding their communities. Our sincere hope is that through our strong connections to regional Australia we can connect our readers with each other and bring relief to those who need it most in the ways they need it most.”
The campaign kicks off with Woman’s Day featuring Glen Innes, a town in northern New South Wales. The Glen Innes community was devastated by fires in November, experiencing tragic loss of life and huge destruction of the region. Wytaliba lost more than half the homes, the school and the bridge. The community is desperate for people to start planning visits now, and support local shops.
“We’ve lost so much but the focus now is to make sure this never happens again,” deputy mayor Di Newman told Woman’s Day.
“We’ve had to brush off the dust, wipe off the ash, and get back up and be stronger than ever – we’re a close-knit community, and we’re determined to rebuild.
“The best way to help us is come and visit. We have the Glen Innes Show coming up on February 14 for the weekend and I guarantee it’s the best classic country show in Australia. We’ve got the Celtic Festival from April 30 and even if there’s nothing on, please come anyway and we’ll show you warm country hospitality at its best.”
Woman’s Day will also donate 50c from every issue sold this week towards bushfire relief. In addition, Bauer is working with print company Ovato to redistribute magazines where nationwide circulation has been affected by the ongoing crisis. This stock will be forwarded instead to evacuation and relief centres across the country.
If you’d like to assist with bushfire recovery, relief and rescue efforts, please explore the options below:
