Bauer Media reveals key digital appointments with Weight Watchers’ Fiona Baker becoming Now To Love managing editor

Bauer Media has appointed the former editor of Weight Watchers magazine Fiona Baker to the newly created role of managing editor of Now To Love, as part of what the company describes as an ‘evolution’ of its digital business.

Baker has previously worked within the digital team across The Australian Women’s Weekly and Woman’s Day. She has also held senior digital roles at News Corp, including news editor of Kidspot and editor of Body and Soul.

Weight Watchers magazine was a casualty of the decision from CEO Paul Dykzeul to close the German-owned company’s custom publishing arm.

Bauer’s newest digital recruits (L-R): Jenna Clarke and Fiona Baker

Late last month, Weight Watchers announced Edge would work as its content and publishing agency.

On her appointment, Baker said: “I’m excited to be joining Now To Love. After such a successful first year, I look forward to seeing the site continue to grow and flourish. Our editorial team are experts at delivering stories Australian women want, and our customers know that they can come to us for market-leading content solutions.”

At the same time, Bauer Media’s digital content director, Emily Kerr will move to New York, joining Bauer Media USA as digital content director. Kerr has been with the company for four and a half years, first joining as digital editor across the young women’s brands.

Jenna Clarke, features editor at Elle has been promoted as managing editor of the digital luxury portfolio, and will now work across Elle, Cosmopolitan and Harper’s Bazaar.

Digital features will now be led by Lorna Gray, who will manage the creation of investigative and exclusive content for Bauer Media. Bauer’s audience development leads will now be embedded within editorial. Annabel Hodges will join the team as audience development director. Hoges joins the company from Future Publishing, where she was head of digital marketing for Asia Pacific.

Bauer Media’s acting general manager of digital publishing, Michael Fuyula, said he could not think of a team better suited to evolve the digital business.

“The calibre of people hired into these roles, some of the most highly regarded in the business, reflects our commitment to growing our digital brands.”

Bauer Media confirmed no redundancies had taken place as a result of the changes.

Now To Love launched in February last year. Roy Morgan figures supplied by Bauer Media report the website has a unique audience of 1.2m and 3.5m social media connections.


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