Goa launches in-house creative offering with Greg Crawford
Brisbane based out-of-home media company Goa has launched its own in-house creative offering with Publicis Mojo’s Greg Crawford heading the division.
Crawford was formerly a creative director at Publicis Mojo and McCann Brisbane.
Crawford has held positions at McCann and Publicis Mojo
Goa launched the creative arm to enable smaller media buyers and advertisers to produce engaging ads and campaigns.
Chris Tyquin, joint MD of Goa, said advertising is just as much about what you say as where you say it.
“Having Crawf come on board is a huge win for us in that his experience and creative nouse will help us deliver the country’s best outdoor campaigns.”
Greg Crawford added: “I like to think the campaigns we are producing at Goa are channel agnostic.
“With billboard advertising, you’ve got 5 words or so and an image to get your message across. Once you get that part right, it gives brands the opportunity to build on the core message and expand the campaign elements, beyond out-of-home.
“Out-of-Home has always been, and always will be, a creative crucible. Both international and local brands and businesses have to reduce their offering into a quick visual and tagline, resulting in a highly competitive industry which often leaves those with the most money to spend on creative work at the top.”
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