F.Y.I.

Bauer Media signs sales and marketing partnership with Crossmark Australia

Bauer Media’s retail and field strategy will be executed and led by Crossmark Australia thanks to a new strategic partnership.

The announcement:

CROSSMARK announces strategic partnership with Bauer Media to focus on increasing reach and flexibility in today’s changing market

CROSSMARK Australia is proud to announce a new field sales and marketing partnership. Effective immediately, Bauer Media’s retail and field strategy will be executed and led by CROSSMARK. This partnership will allow Bauer Media to have more flexibility for today’s changing market, and better serve its customers through additional coverage, speed to market, and tailored purpose-driven support.

Polly Yule, managing director of CROSSMARK Australia, said: “We’re so excited to partner with Bauer Media, Australia’s leading media company, to drive its strategic retail objectives and deliver a great experience to retailers and customers.”

CROSSMARK offers its partners flexibility, increased reach and data-driven strategies to lead the market and deliver sales growth. Its bespoke ‘Storetrack’ technology delivers sophisticated deployment capabilities that enhance visibility into the performance of a brand within the retail environment. The use of analytics and data insights also provides retailers and suppliers with detailed reports that allow them to make informed decisions and the ability to instigate change as necessary.

Source: Crossmark Australia media release

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