Bauer Media to take control of digital sales from Mi9 in April
Bauer Media has announced that as of April it will take over full trading responsibilities for its entire digital inventory.
The move will coincide with the launch of the ‘To Love’ digital women’s network and the deal will see Bauer Media centralise all advertising inventory and content across both digital and print.
Bauer Media’s director of sales Tony Kendall said: “With the launch of Bauer’s new digital lead products coming in early 2015, it was important for us to bring our digital trading capabilities in-house, streamline the booking process and provide advertisers with greater brand synergy between print, digital and live experience opportunities.”
It will give advertisers one point of contact when booking campaigns with Bauer brands.
“In the short term it’s business as usual, as we work towards transitioning the ad serving, campaign management and billing side of our business from Mi9 to Bauer Media by the March 31 2015,” said Kendall.
the no traffic network
This is a big mistake Tony. You are making it harder for agencies to book your digital assets. Why not have both Mi9 and Bauer both selling inventory?
someone needs “to love” Bauer.