Bauer names Wheels’ Alex Inwood as Motoring’s director of TV and video

Bauer’s motoring division has nabbed Wheels editor Alex Inwood to fill the newly-created position of director of TV and video.

In the role, Inwood will work with the restructured motoring and industry teams, and the commercial arm, to oversee the video team and strengthen the video strategy across Bauer’s motoring brands, including free to air TV programs Which Car TV and Mighty Machines.

Inwood leaves Wheels after four years as editor, with his replacement to be announced shortly. During his tenure, he led the title’s first major redesign in more than a decade and the company’s digital transformation.

Inwood was previously editor at Wheels

Terry King, general manager of publishing at Bauer, said: “Video is at the forefront of modern media and at the core of what we do at Motoring.

“Alex is one of WhichCar’s key TV presenters and he’ll bring a wealth of experience in the creation of eye catching content to this new role as we look to expand our video footprint.”

Bauer closed eight titles a month ago, including Harpers Bazaar and Elle, adding to the more than 150 redundancies during the business’ tumultuous merger with Pacific Magazines.

“It has been a challenging time for Bauer and our team with exciting highs and devastating lows in recent months. We were delighted to acquire Pacific Magazines in May and were thrilled to recently announce a new future under Mercury Capital,” chief executive Brendon Hill said of the magazines’ closures.

“However, these positive changes have taken place amidst an unexpected, uncertain and unrelenting economic downturn. No one could have anticipated the swift, widespread and ongoing impact of the pandemic on our business and industry.”


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