Bauer relaunches Woman’s Day and Women’s Weekly websites to ‘entice’ more print readers
Bauer Media’s newly created digital division Xcel Media has relaunched the online properties of its two flagships brands Woman’s Day and The Australian Women’s Weekly, with the Weekly’s editor-in-chief Helen McCabe hopeful the improved online presence will “entice” women into buying the print product.
The Weekly website, to be edited by Cleo’s Rosie Squires, will offer daily news and current affairs along with content designed “to help women get the most out of every day” with articles focusing on careers, relationships, fashion, beauty and royals, while the print title will be dedicated to long-form journalism.
“We’re not trying to compete with news.com.au or smh.com.au. We’re trying to give tailored, specific, interesting, original content to a mass-market female audience,” McCabe told Mumbrella.
Bauer doing a contemporary advertising model = i’ll scan your full page DPS onto the website, and fax it to your users each month.
good luck to the though! the websites are very mobile friendly
A WHOLE lot better than the tired old sites they replace. Just a pity it didn’t happen 5 or 10 years ago…..
Sounds enticing!!!! ha ha
These sites are very good and a massive improvement upon the previous sites that dated from somewhere in the Jurassic. Similar Pac Mag offerings are far less sumptuous and that RendezView thingy from News was a token pile of wank. Good job Bauer.
I think you’ll find that ‘The Daily Debrief’ or ‘The Debrief Daily’ is actually called Debrief Daily
The site doesn’t seem to do much and not sure about the biz model.
Magazines only have so long left in the brave new digital world.