Bauer Media names former Bauer Xcel Germany boss Christian Fricke its new digital MD

Bauer Media has appointed Christian Fricke as managing director of its digital arm Bauer Xcel Media following the departure of Carl Hammerschmidt last week.

Fricke has been the managing director of Bauer Xcel in Germany from August 2012 to August last year. He has also held leadership positions in the company’s print business.

Fricke worked for Bauer Media in Germany for seven years

Fricke ran all digital activities for Bauer Xcel Media in Germany as MD

More recently Fricke has been the managing director of Walt Disney backed start-up Playbuzz, a publisher network for interactive content formats.

Nick Chan, CEO of Bauer Media, said: “I’m delighted Christian has joined us to guide the business and drive growth. He has extensive experience of our multi-platform strategy and successfully oversaw a period of significant expansion at Bauer Xcel in Germany.

“That experience will prove invaluable as we continue to evolve to meet the needs of both consumers and advertisers.”

Fricke started his seven years with Bauer Media in Germany as investment manager for all non-print subsidiaries where he managed M&A activity, moving on to publishing director for a portfolio of 10 print magazines with responsibilities for day-to-day operations including editorial, sales, strategy and marketing.

In 2012, he was promoted to managing director of Bauer Xcel Media and charged with running all digital activities for the group.

Fricke said: “Bauer Xcel ANZ has had an incredible start and I’m thrilled to help shape its future growth together with Nick and the digital team. We are in a strong position to leverage our digital-focused operation that caters for the fast innovation cycles of digital publishing based on Bauer Media’s leading brand portfolio.”

Fricke starts in the role on August 1.


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