Bauer Xcel Media takes global approach to food media with expansion of RecipesPlus network

RecipesPlusBauer Xcel Media is expanding its international digital food network RecipesPlus following the launch of online food hub locally and the launch of RecipesPlus in the UK and USA.

The RecipesPlus network offers a global approach to content and strategy, with the hub handpicking content from several countries where the publisher has a food heritage.

It aims to bring users the best recipes complemented with a tailored editorial offering.

Commenting on Food to Love and the broader RecipesPlus strategy, Bauer Xcel Media Australia managing director Carl Hammerschmidt, said: “The launch of has enabled our business to reinforce its strength within the food media segment, allowing us to take the conversation with consumers from weekly to minutes.

Food To Love“Since launch, the site continues to receive consistent month-on-month user growth and we look forward to continuing on this trajectory by providing consumers with one of the best online food and recipe experiences, backed by Bauer Xcel’s global pool of talent and rich content.”

Bauer Xcel Media chief operating officer Markus Huessmann, said in a statement: “We wanted to leverage the knowledge, experience and content we have worldwide to build an amazing product with big international ambitions.

“Reaching end users in the large food segment in three core markets is an excellent way to gain relevance in the larger food ecosystem, especially with advertisers interested in the same audience.”


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