Bauer Xcel Media takes global approach to food media with expansion of RecipesPlus network
Bauer Xcel Media is expanding its international digital food network RecipesPlus following the launch of online food hub Foodtolove.com.au locally and the launch of RecipesPlus in the UK and USA.
The RecipesPlus network offers a global approach to content and strategy, with the hub handpicking content from several countries where the publisher has a food heritage.
It aims to bring users the best recipes complemented with a tailored editorial offering.
Commenting on Food to Love and the broader RecipesPlus strategy, Bauer Xcel Media Australia managing director Carl Hammerschmidt, said: “The launch of Foodtolove.com.au has enabled our business to reinforce its strength within the food media segment, allowing us to take the conversation with consumers from weekly to minutes.
“Since launch, the site continues to receive consistent month-on-month user growth and we look forward to continuing on this trajectory by providing consumers with one of the best online food and recipe experiences, backed by Bauer Xcel’s global pool of talent and rich content.”
Bauer Xcel Media chief operating officer Markus Huessmann, said in a statement: “We wanted to leverage the knowledge, experience and content we have worldwide to build an amazing product with big international ambitions.
“Reaching end users in the large food segment in three core markets is an excellent way to gain relevance in the larger food ecosystem, especially with advertisers interested in the same audience.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
Who is the editor of Recipes Plus please?
User ID not verified.