Bauer Xcel makes ‘structural changes’ axing head of operations role and four more

L:R Silva and Newby to depart.

L:R Silva and Newby to depart.

Bauer Media’s digital arm Bauer Xcel has culled five positions, including general manager of operations Marcelo Silva, with managing director Carl Hammerschmidt  saying the roles have been cut as the company shifts from a delivery phase to an operational phase.

Marcelo Silva has been Bauer Xcel’s general manager of operations for the past 10 months, previously heading up video, mobile and strategic partnerships for the company.

Kiff Newby, head of digital marketing, who had been in his position for the past two-and-a-half years, and a further three positions were made redundant. Bauer Xcel declined to provide more details on those positions.

Speaking to Mumbrella, Hammerschmidt said: “We’ve come through a massive period of delivery. You tool your business up based on your needs at any given time. We’ve stood up a scaled digital business in under two years which takes many businesses five or six years to get to.

“We’re moving from a delivery phase into an operational phase and we’re optimising the business based on what those operational needs are and we’re going to continue to do that in the future. That’s digital: you build; you learn; you refine and ongoing we’re going to continue to change the shape of our teams, invest in resources in different areas.”


Hammerschmidt:”We are on track for a successful 2016″

Hammerschmidt said: “Significantly, in the last six months we’ve looked at scaling some of the delivery areas and looked at scaling up some of the operational areas. We’ve invested significantly in sales, native content capability and editorial capability, which are the areas the business needs to scale itself now we’re in market.

“As a result it has been necessary to make some structural changes which has resulted in a small number of redundancies being made. I want to thank them all for their contribution and hard work in helping build the Xcel business in Australia which is now just over one year old. Our audience, revenue performance and product roadmap remains strong and we are on track for a successful 2016.”

The redundancies come as the company celebrates its one year anniversary of bringing back its digital assets from Mi9.

Yesterday Bauer Media appointed former Pacific Magazines boss Nick Chan as CEO.


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Miranda Ward


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