BauerWorks has appointed Catherine Ross to the new role of director of insights and Stu Stevens as digital director.
Ross: “Good content starts with a good understanding of the audience”
Ross currently works as research manager at Bauer Media where she has overseen market research studies and projects for clients.
“Good content starts with a good understanding of the audience, so our insights work is at the heart of driving the best possible content solutions for our clients. I’m looking forward to working closely with our current and prospective clients to understand their brands and help deliver great outcomes for them,” she said.
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Stevens: joins BauerWorks from Yahoo7 where he was head of corporate development
Stu Stevens joins the publisher from Yahoo7 where he was head of corporate development for the past two years.
At BauerWorks Stevens will be responsible for leading and developing digital strategy and execution.
“It’s a fantastic time in Bauer’s evolution and BauerWorks has great relationships with some of Australia’s biggest and most iconic brands. I’m looking forward to helping accelerate its growth and continuing to build our digital capabilities in strategy and production, while leveraging Bauer’s existing experience in distribution,” Stevens said.
Ross will start at Bauer on February 1 while Stevens will join on November 28.
Executive general manager of BauerWorks, Eugene Varricchio, said: “Insights are a key pillar to our business and we’re delighted that Catherine is bringing her expertise in this area. Stu has proven a track record in building content businesses and is the ideal person to lead our digital push.”