Bayer moves $11m media account from Mediacom to PHD

bayerGerman chemical and pharmaceutical company Bayer has moved its Australian media account from Mediacom to PHD following a global media review, Mumbrella can reveal.

The move sees Omnicom’s smaller media agency PHD pick up much of the media buying for the company, which includes major brands such as Berocca.

In a statement to Mumbrella, a Bayer spokesman confirmed the company would “build a stronger relationship” with PHD following a global review, with Australia understood to be one of the markets changing agency.

Mumbrella understands that the review was across eight markets with PHD getting four markets and Mediacom getting four markets, with Australia switching between the two.

“Bayer have many global agreements with suppliers and agencies and in the spirit of such agreements we tend to keep the details confidential,” said the Bayer spokesman.

“We can however confirm we will build a stronger relationship with PHD in 2015, but the ongoing value of both MediaCom and PHD will be important to our ongoing business success. ”

According to Nielsen, Bayer has a media spend of $11m in the 12 months to September. The media account is run out of Sydney.

Nic Christensen 


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