BBC climbs 16% in Australia as international events dominate in month of May, reveals Nielsen rankings
BBC saw a large jump in unique audience in Australia to 2.6m for the month of May, as international events -including the terrorist attack at Ariana Grande’s concert on May 22 – captured Australian audiences’ attention.
According to Nielsen’s digital news rankings, the international website jumped three spots to seventh place in the top 10, reporting a 16% increase in audience.
Nielsen attributed the growth to major international news events which occurred throughout the month, arguing the growth of most international news entities could be attributed to big global news stories.
It was news.com.au however, which managed to retain the top spot, despite a 4% slip in unique audience.
News Corp’s website reported a unique audience of 5.783m, down from April’s result of 6.015m.
Nine’s nine.com.au climbed into second place beating ABC News Websites, with a unique audience of 4.727m (up 0.5%) ahead of ABC’s 4.613m (down 6%).
Smh.com.au retained its position in fourth, despite slipping 7% to a unique audience of 3.804m.
Both The Daily Mail Australia and the Australian edition of The Guardian managed to retain their positions with a steady increase, reporting unique audiences of 3.064m (a jump of 5%) and 2.926m (a climb of 0.5%.)
The Daily Telegraph was the last website in the top ten to report an increase for the month, achieving growth of 3% to reach 2.422m unique viewers.
Yahoo7News websites reported an 11% decline to 2.512m while The Herald Sun fell 6% to 2.316m.
Buzzfeed Australia reported a 9% increase for the month, up to 1.788m unique viewers, while Mamamia climbed 5% to 1.090m.
The Australian and couriermail.com.au also reported growth up 3% and 6% respectively, delivering unique audiences of 1.581m and 1.754m.
Huffington Post, recently rebranded to HuffPo, grew 6% to a unique audience of 1.861m and The New Daily’s unique audience of 1.189m indicated 4% month on month growth.
Mashable fell 18% to 313,000 unique audience viewers.
April (amended) results: Nielsen says digital news rankings for April were wrong, and Guardian didn’t beat Daily Mail after all
March results: ABC News claims second place on Nielsen Digital News rankings as Nine.com.au falls into third place
February results: Daily Telegraph grabs ninth place in Nielsen news rankings as News.com.au builds on lead position
January results: Fairfax Media’s SMH.com.au climbs back above 4m in January as News.com.au holds top spot in news rankings
The election was surely the reason?
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Sorry, I pressed send too quickly. May – for sure looks like the attack in Manchester gave the BBC a big spike.
https://trends.google.com/trends/explore?date=today%203-m&geo=AU&q=BBC
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