BBC Knowledge launches new positioning line
BBC Worldwide’s factual and documentary pay TV channel BBC Knowledge has launched a brand campaign with the new positioning “A little knowledge goes a long way”.
Created by Three Drunk Monkeys, it follows the Moon Week campaign developed by the agency in July last year. It was created to promote the channel’s coverage of the 40th anniversary of the first moon landing.
The new campaign consists of a 60-second TVC and a print ad.
The TV ad takes the viewer on a meandering journey through some of life’s amazing truths – aimed at reflecting the channel as a place where facts are more entertaining.
CREDITS
Client: BBC Knowledge
Marketing: Amanda McGregor, Brendan Dahill, Paul Kennedy, Hannah Bullimore.
Agency: Three Drunk Monkeys
Executive Creative Directors: Justin Drape, Scott Nowell
Creative Director: Noah Regan
Copywriter: Damian Fitzgerald
Art Director: Matt Heck
Agency Producers: John Ruggiero/ Thea Carone
Print Producers: Chris Benson
Print Designer: Mitchell Annear
Group Content Director: Dan Beaumont
Content Manager: Brad Firth
SEATTLE TEAM
Director: Sean Pecknold
Producer: Aaron Ball
Production Company: Grandchildren
Recording Studio: Song Zu
UK Recording Studio: Angell Studios
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Nice spot.
Sydney, Seattle, the Uk – it seems a little promo also goes a long way.
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All the best educators make facts fun, including this piece. Good one!
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