BBC Knowledge launches new positioning line

BBC Worldwide’s factual and documentary pay TV channel BBC Knowledge has launched a brand campaign with the new positioning “A little knowledge goes a long way”.

Created by Three Drunk Monkeys, it follows the Moon Week campaign developed by the agency in July last year. It was created to promote the channel’s coverage of the 40th anniversary of the first moon landing.

The new campaign consists of a 60-second TVC and a print ad.

The TV ad takes the viewer on a meandering journey through some of life’s amazing truths – aimed at reflecting the channel as a place where facts are more entertaining.

BBC Knowledge


Client: BBC Knowledge

Marketing: Amanda McGregor, Brendan Dahill, Paul Kennedy, Hannah Bullimore.

Agency: Three Drunk Monkeys

Executive Creative Directors: Justin Drape, Scott Nowell

Creative Director: Noah Regan

Copywriter: Damian Fitzgerald

Art Director: Matt Heck

Agency Producers: John Ruggiero/ Thea Carone

Print Producers: Chris Benson

Print Designer: Mitchell Annear

Group Content Director: Dan Beaumont

Content Manager: Brad Firth


Director: Sean Pecknold

Producer: Aaron Ball

Production Company: Grandchildren

Recording Studio: Song Zu

UK Recording Studio: Angell Studios


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.