BBC moves back into top ten as News.com.au holds onto top spot
The BBC moved up three places to become the eighth most popular news site in May after falling out of the top ten in the previous month, according to the Nielsen online rankings which show an overall life in audiences for news sites.
The website leapfrogged Yahoo7 news websites and the Herald Sun as The Guardian held onto seventh place.
The BBC saw its unique audience rise to 1.984m from 1.715m in April while Yahoo7 attracted 1.923m viewers, down 89,000 from the previous month. UK title The Guardian largely held steady posting a unique audience of 2.028m.
News.com.au held onto its top spot with a unique audience of 3.791m, down from 3.906m in April, while closest rival smh.com.au also slipped, posting a unique audience of 3.437m, down from April’s audience of 3.889m.
Source: Nielsen Online Ratings, Hybrid data May 2015.
ABC News websites continued the declining trend but managed to hold onto third place with a unique audience of 2.855m, a drop of 152,000.
The Daily Mail Australia saw a modest increase in numbers, claiming fourth place from Ninemsn news websites with an audience of 2.697m while ninemsn posted a unique audience of 2.380m, a decline of 365,000.
Viral site BuzzFeed continued to see its audience fall away, dropping from 1.741m to to 1.432m.
The Huffington Post saw its audience grow modestly, posting a unique audience of 1.079m, up from April’s audience of 1.056m.
On the results, BBC Global News CEO Jim Egan said in a statement: “These results show the increasing impact and relevance of news events to people across the world. At a time when many news providers are cutting their international coverage and opinion and propaganda are being touted as fact, audiences want to cut through the noise in search of information they can use to inform their understanding and decisions. As the world becomes increasingly interconnected, access to accurate, impartial news, whether on TV, radio, online or social media, is more important than ever.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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ABC + BBC = the only freedom from sponsored shite content.
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Interestingly a large chunk of those in that list have no paywall (or a set number of free articles).
I want to see who is doing well with a paywall and who is making money.
news.com.au pulls stories from its syndicates but is free as far as I know, though some of the stories are very tabloid.
As much as Fairfax has been criticized in recent years for its business model, they are still very, very good at digital (from someone who has been on their sites for years).
That is a decent result for the Daily Mail too…
Where is the Daily Terror?
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Note the Daily Tele has completely dropped off the list. The current editor Paul Whittaker is a print man through and through — his stories hold no interest to a digital audience. And with its print declines, it appears he’s losing that audience too.
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FXJ is crap at digital – always have been. The only successful sites they’ve ever had are the ones they’ve bought from someone else.
Oh but how can their stats be so good? They could have been so much better….
F2 anyone? That’s where it started….
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It is interesting that news.com.au contains little of the mad right political bias the News Corp newspapers have. It make you wonder how well the papers would do if they reported reality and not fiction.
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