BBC moves back into top ten as holds onto top spot

BBC newsThe BBC moved up three places to become the eighth most popular news site in May after falling out of the top ten in the previous month, according to the Nielsen online rankings which show an overall life in audiences for news sites.

The website leapfrogged Yahoo7 news websites and the Herald Sun as The Guardian held onto seventh place.

The BBC saw its unique audience rise to 1.984m from 1.715m in April while Yahoo7 attracted 1.923m viewers, down 89,000 from the previous month. UK title The Guardian largely held steady posting a unique audience of 2.028m. held onto its top spot with a unique audience of 3.791m, down from 3.906m in April, while closest rival also slipped, posting a unique audience of 3.437m, down from April’s audience of 3.889m.

Source: Nielsen Online Ratings, Hybrid data May 2015.

Source: Nielsen Online Ratings, Hybrid data May 2015.

ABC News websites continued the declining trend but managed to hold onto third place with a unique audience of 2.855m, a drop of 152,000.

The Daily Mail Australia saw a modest increase in numbers, claiming fourth place from Ninemsn news websites with an audience of 2.697m while ninemsn posted a unique audience of 2.380m, a decline of 365,000.

Viral site BuzzFeed continued to see its audience fall away, dropping from 1.741m to to 1.432m.

The Huffington Post saw its audience grow modestly, posting a unique audience of 1.079m, up from April’s audience of 1.056m.

On the results, BBC Global News CEO Jim Egan said in a statement: “These results show the increasing impact and relevance of news events to people across the world. At a time when many news providers are cutting their international coverage and opinion and propaganda are being touted as fact, audiences want to cut through the noise in search of information they can use to inform their understanding and decisions. As the world becomes increasingly interconnected, access to accurate, impartial news, whether on TV, radio, online or social media, is more important than ever.”


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