The Age rises at expense of Yahoo7 sites as smh.com.au closes gap on news.com.au
The Age moved up two places to become the sixth most popular news site in April as the BBC dropped out of the top 10 to be replaced by the Herald Sun.
The Fairfax masthead leapfrogged both The Guardian and Yahoo7 news websites which themselves swapped places with the UK publication now ahead of Yahoo7.
April unique audiences. (March position in brackets)
- (1) news.com.au – 3,906,000
- (2) smh.com.au – 3,889,000
- (3) ABC news sites – 3,007,000
- (5) ninemsn news sites – 2,745,000
- (4) Daily Mail Australia – 2,524,000
- (8) The Age – 2,280,000
- (7) Guardian – 2,079,000
- (6) Yahoo!7 news sites – 2,012,000
- (10) Daily Telegraph – 1,994,000
- (9) Herald Sun – 1,911,000
Source – Nielsen Online ratings
