BBC Studios partners with Hasbro for co-branded Bluey Play-Doh and Monopoly
BBC Studios has partnered with Hasbro to create co-branded games including Play-Doh and Monopoly Junior inspired by Bluey.
The announcement:
BBC Studios has sealed a worldwide partnership with Hasbro for co-branded classic games and Play-Doh® inspired by Ludo Studio’s Emmy® Award-winning animated sensation Bluey.
The new range will feature Bluey editions of the board games Monopoly Junior® and Trouble® as well as Play-Doh.
Bluey Monopoly Junior and Bluey Trouble will launch exclusively on Amazon in the U.S. and Canada this month. Bluey Monopoly will launch in Australia and New Zealand from August. The board games start rolling out in the UK and France in 2023. The Bluey Play-Doh introduction, Bluey Make n Mash Costumes Set, will be released in Australia, New Zealand, U.K., and U.S. on 1 August – followed by France in spring 2023. Additional Bluey co-branded product, territories and retailers to be announced soon.
“Bluey is a global sensation and we’re delighted to partner with a world-class company like Hasbro to give kids and families exciting new opportunities to extend the fun and imagination-fueled play of the series beyond the screen,” said Suzy Raia, SVP consumer products and business development, BBC Studios Americas. “Hasbro’s brands are unmatched, and we look forward to a long and successful partnership that will let fans experience the joy and adventures of Bluey in creative new ways.”
“We’re thrilled to partner with BBC Studios to bring Bluey inspired games and Play-Doh products to kids and families,” said Kim Boyd, head of global brands and consumer innovation, Hasbro. “We feel that the Bluey team shares our mission of making the world a better place for all children, fans and families by helping them create memories that last a lifetime and inspire fans to dream big and imagine new possibilities. Bluey has captured the attention of kids around the world and we’re proud to help the brand grow through consumer products.”
Widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play, the series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family – including younger sister Bingo and parents Bandit and Chilli – as well as friends and community into her world of fun and discovery.
Source: BBC Studios
