F.Y.I.

BBC Worldwide appoints new Programmatic Account Manager for Asia Pacific Singapore

To increase their programmatic advertising sales in Asia, BBC Worldwide has appointed Agnesia Ekayuanita as the Programmatic Account Manager for Asia.

BBC Worldwide appoints new Programmatic Account Manager for Asia Pacific Singapore

BBC Advertising has today announced the appointment of Agnesia Ekayuanita as Programmatic Account Manager, Asia.

In this newly created role within the regional advertising sales team, Ekayuanita will be responsible for driving the company’s marketplace revenues and delivering programmatic advertising (digital inventory bought and sold using automated systems) revenues across portfolio of sites represented by BBC Advertising in Asia.

In her role, which commenced in May, Ekayuanita will be responsible for programmatic revenues and sales proposition as well as ensuring the strategies have a strong alignment to the overall approach across Asia Pacific.

Based in Singapore, Ekayuanita will be charged with deal negotiation and closing with agencies and trading desk, working in tandem with technical teams to develop the business’s product and profile, managing inventory, planning and pricing, facilitate deal provision as well as maintaining the quality of the advertising network.

Her appointment signals BBC Advertising’s push to deliver the right solution to clients by helping them navigate the fragmented ecosystem and evolving marketplace, ensuring that local and global clients alike have access to BBC premium inventory via programmatic pipes.

Ekayuanita joins from MediaCom Singapore where she was Senior Digital Manager for Asia Pacific, a position she held for three years. She supported key clients such as Shell and Symantec with their digital media strategies and partnerships. Prior to this role, she was an Account Strategist and Coordinator, working in performance campaign marketing with clients such as Agoda, AirAsia, Expedia, P&G and Unilever.

“Programmatic has changed the way we trade digital and its sales continues to be a high growth channel for our business and David (Goddard) and I are excited at the prospect of building our full capabilities in this area, and hires like Agnes’ means we have a robust team that understands clients’ goals, the BBC’s global audience and programmatic technology, hence poised to deliver the optimum solution for the clients,” says Alistair McEwan, Senior Vice President, Commercial Development, BBC Worldwide Asia, Australia and New Zealand.

Ekayuanita will report to McEwan, and work closely with David Goddard, Global Head of Programmatic Trading, BBC Worldwide, and her Australia & New Zealand counterpart, Luke Fox, who is currently based in the Sydney office.

From the organisation’s media release

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