BCF celebrates the joy of camping in the face of no overseas travel
There’s a brighter side of not being able to go overseas for Christmas, and BCF is noting the weird and wintery family reunions that Australians will miss out on this year.
BCF’s iconic jingle describes the disappointment many feel about being unable to go overseas, but the song is contrasted with the picturesque images of Australians camping in the great outdoors.
The ad also makes reference to the origins of COVID-19, with lyrics expressing “Shaz is a bit upset that somebody ate a bat”.
BCF general manager of e-commerce and marketing, Ben McConnell, said: “A deep love for the Australian outdoors is at the very core of our brand. There is no better time to celebrate being here, than this summer.”
The campaign comes from The Monkeys. The film was directed by Tony Rogers and produced by Guilty. It will run across broadcast television and social media throughout summer.
“It’s been a crazy year, so in true BCF fashion we’ve taken the opportunity to have a bit of anthemic fun with the situation,” said The Monkeys Melbourne chief creative officer Ant Keogh.
The Monkeys won the creative account for BCF in May last year and has since expanded its remit with Super Retail Group, taking on the accounts for Rebel and Supercheap Auto.
Credits
Client: BCF
General Manager E-commerce and Marketing: Ben McConnell
Marketing Campaign Specialist: Emma Yerbury
Creative Lead & Graphic Designer: Andrea Lukacz
Creative Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Creative Directors: Hugh Gurney & Joe Sibley
Head of Production: Romanca Mundrea
Producer: Jacqui Walker
Head of Content Management: Jaimee Kerr
Content Director: Jantine Wigboldus
Content Executive: Ella Goldberg
Production Company: Guilty Content
Director: Tony Rogers
Producer: Rohan Timlock
DoP: Joey Knox
Casting: Daniella Friedman
Editor: Tim Parrington
Colourist: Martin Greer
Online: Jamie Scott
Music: Electric Dreams Studio
Vocals: Steven Gates
Producer: Leyla Varela
Squeak E. Clean Studios:
Sound Designer: Paul Le Couteur
Executive Producer: Ceri Davies
Photography: Chillary
Retouching: Gabrielle Hughes
