BCM stakes its claim and wins the juicy Hog’s Breath Café account
After an extensive pitch process the Hog’s Breath Café chain of restaurants has appointed BCM Group as their integrated creative and marketing services agency.
As part of the agency’s remit, BCM Group will lead all marketing for the group with an aim to drive brand rejuvenation and business growth across the national, restaurant chain. The company plans to extend its current number of 38 restaurants with a number of new restaurant openings over the next 12 months.
BCM Group, partner and managing director, Phil McDonald said: “It’s a huge vote of confidence by Hog’s Breath to be appointed as their outsourced marketing team. Our full-service, creative and media model means we can step in and add real value from day one. On top of that it is also a wonderful opportunity to help rejuvenate a classic Aussie brand with some fresh, new creative thinking”.
