BCM unveil first work for Bundaberg Brewed Drinks
Creative agency BCM has unveiled its first campaign for Bundaberg Brewed Drinks since winning the account in July.
The campaign aims to position the brand in the premium soft drink category and has created a “master brewer” character to explain to audiences what is “special” about Bundaberg Brewed Drinks.
https://www.youtube.com/watch?v=ZV0VUU_djDs
BCM managing director Paul Cornwell said: “The strategic opportunity quite simply lay in tapping into what is a genuine passion for brewing delicious soft drinks that is part of this company’s DNA. We just needed to tell the world about it in an engaging way that could start to build a strong and own-able brand identity for the future.”
Bundaberg Brewed Drinks CEO, John McLean said: “We’re very excited about the enormous potential of our new Brewed Truth campaign to really start to set our brand apart from competitors.”
The campaign is across TV, radio, outdoor, online, digital, social media, cinema and extended to a sampling programme and point of sale and signage.
Credits:
- Agency: BCM
- Client: Bundaberg Brewed Drinks
- Director: Ryan Renshaw – Kiosk
- Photographer: Erik Williamson
- Media: BCM
https://www.youtube.com/watch?v=0X3WuLmFswE
https://www.youtube.com/watch?v=7vSGo39GGzA
https://www.youtube.com/watch?v=kcaGVVaWl0k
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Isn’t Bundaberg owned by Diageo? How can they claim to be family owned and operated?
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I’m sorry, but that was so mediocre.
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this was underwhelming
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Conno, they are two completely different companies.
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great ginger beer let down by a very ordinary advertising campaign…
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Anonymous. I think you will find Diaego bought Bundaberg Rum back around 2000.
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John Grono. No need for that tone. Have a google, and you’ll see that Bundaberg Rum and Bundaberg Brewed Drinks are two completely different companies. BBD is still run from the Barrel in Bundaberg, with an office in Brisbane. Walk into said office, and you’ll have yourself a coffee made by a member of the family who owns the business.
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