BCM’s new positioning: Be First

Brisbane agency BCM has unveiled a new mantra around the idea of being first.

BCM’s boss Kevin Moreland said the positioning, which was aimed mostly at staff, was driven by the need for more innovation and to “explore ways of problems in a different way.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.