BD Network rebrands Nutro Natural Choice
Melbourne agency BD Network has created a new look and brand positioning for Nutro Natural Choice pet foods.
The announcement:
NUTRO® NATURAL CHOICE has launched a new push into the natural pet food segment, including a revamped look and positioning, new packaging and new varieties; in partnership with creative agency BD Network.
NUTRO® NATURAL CHOICE has steadily become one of the biggest natural pet food brands in Australia. It’s a global brand and part of the Mars Petcare brands portfolio.
Says Jess Hoare, Associate Brand Manager of NUTRO® NATURAL CHOICE: “Our goal is simple: to make the best natural pet food, right here in Australia, using only the finest quality ingredients. We believe the new campaign will help us deliver our message of Proven. Natural. Nutrition.™ to even more Australian pet owners and retailers. Our new packaging and new look will make it even easier to find, shop and recommend in-store.”
The new campaign includes posters, point of sale and retail collateral, in addition to new and improved packaging and varieties.
Adds Jonathan Clow, Managing Director of BD Network: “We are very proud of our association with a great brand like NUTRO® NATURAL CHOICE. Many retailers, breeders and veterinarians believe that NUTRO products are the very best pet food you can buy. We are only happy to help NATURAL CHOICE spread the message of natural pet nutrition. After all, we have the recommendation of millions of four legged customers around Australia!”
Client: NUTRO®, Mars Petcare. Agency: BD Network
