‘Be a voice, not an echo’: JCDecaux and The Daily Aus launch OOH campaign
Media company JCDecaux and news publication The Daily Aus have partnered for an educational campaign about the upcoming Indigenous Voice to Parliament referendum.
The “Be a voice, not an echo” campaign will run across JCDecaux’s out-of-home network from today until the October 14 referendum, and aims to “empower audiences to make an informed decision when they vote.” It pushes Australians towards TDA’s Voice Hub, which houses simple explainers on the Voice, and the technicalities of the referendum itself.
Tess Phillips, executive general manager of corporate affairs at JCDecaux, said: “Given all Australians will shortly be asked to cast their vote, as a business with signage on lands across this country, reaching a broad and diverse audience, we saw an opportunity.
“Working with The Daily Aus allows us to unite the reach of two media powerhouses, directing people to simple, impartial, and trusted information to help inform their vote.
Using our channel to help provide education about this key moment in history not only aligns with our RAP commitments, but it’s also the right thing to do.”
Zara Seidler, co-founder of The Daily Aus said of the campaign: “We want to provide people with all the resources they need to make an informed choice come voting day.
“While we reach young people in the digital world, working with JCDecaux has allowed us to amplify that message offline – in the real world.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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