oOh!media bolsters reooh team with new general manager appointment
Out-of-home company oOh!media’s retail arm, reooh, has nabbed Zitcha’s chief commercial officer Barry McGhee as its new general manager.
McGhee previously launched WPP’s Triad Retail Media in Australia, and was also the managing director of Dynamic Yield, a marketing stack that personalises customer experiences in a retail context.
L-R: Barry McGhee, Neil Ackland and Brad Morris
