oOh!media bolsters reooh team with new general manager appointment
Out-of-home company oOh!media’s retail arm, reooh, has nabbed Zitcha’s chief commercial officer Barry McGhee as its new general manager.
McGhee previously launched WPP’s Triad Retail Media in Australia, and was also the managing director of Dynamic Yield, a marketing stack that personalises customer experiences in a retail context.
L-R: Barry McGhee, Neil Ackland and Brad Morris
In his new role, he will report to Neil Ackland, oOh!’s chief content, marketing and creative officer.
Working alongside McGhee is another fresh face, Brad Morris, who joins as product lead from media intelligence company Isentia.
Speaking for the growing reooh team, Ackland said that retail media is “more complex than simply purchasing digital screens and switching them on”.
“Barry’s expertise will assist retailers in identifying opportunities and positioning them for success in developing their own retail media businesses.
“We are already in active conversations with a number of retailers wanting to leverage oOh!’s deep understanding of building and monetising digital screen networks to drive new revenues and Barry and Brad will accelerate reooh’s growth.”
McGhee added: “Retail media is booming, and many retailers are recognising that in-store digital networks can drive significant new revenues to their bottom lines, while enhancing customer experiences at the point of purchase or interaction.
“I look forward to working with retailers across Australia and New Zealand on how they can access oOh!’s deep retail media knowledge in creating their own screen networks.”
Reooh is a turnkey marketing solution that enables multi-platform media network activation with best-in-class support for asset procurement, operations, content management, data partnerships and customer experience, backed by oOh!. It was announced at oOh!media’s upfront in 2022.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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