Be.interactive and Channel V launch new campaign
Be.interactive and Channel V have created a new ‘world cup of music’ campaign. The announcement:
Channel [V] and Be.interactive are breaking new ground with ‘Channel [V]’s World Cup of Music’ promotion, offering viewers something different throughout June to tune into and exercise their competitive streak. Viewers can go online, select Group A or Group B and play an Air Hockey game for their favourite artist to win and go through to the next round of the competition. Viewers can also challenge their friends by posting their score on Facebook and encouraging them to play the Air Hockey game and beat their score.
Every day during June, viewers have the chance to play and win instantly, plus they are entered into the major draw to win a Toshiba Regza 46” LCD screen, Harmony One Universal Remote Control and $200 cash!
Channel [V] is the leading music channel for youth, giving their audience the power to tune into their style of music and access exclusive local productions. Channel [V] brings its viewers more music television for youth than anywhere else. With their fingers on the pulse, presenters bring the latest news through their passion for all things music.
Be.interactive developed the Channel [V]’s World Cup of Music campaign with Channel [V] from concept to delivery. Be.interactive designed and developed the Air Hockey game as well the campaign site, Facebook and Twitter sharing tools, instant win mechanic, winner draws and management.
Go to vmusic.com.au and click on Channel [V]’s World Cup of Music to enjoy a challenge.
Shaun James, GM Music Channels commented “We are delighted to launch the World Cup of Music promotion, which again demonstrates the leadership Channel [V] brings to the youth space. With our development partner Be.interactive this fun, user driven competition continues to provide multiple ways for our audience to interact with the Channel [V] brand.”
Lara Thom, Managing Director added “This game and campaign are addictive! Staying true to Channel [V[‘s brand is core to our development and creative execution. World Cup of Music is testament to that strategy. Channel [V] remain one of our most innovative clients in terms of embracing digital and using social networks to increase their reach ”
Source: Be.interactive press release
Lara Thom, I wonder if she is related to Stuart Thom who is Be’s CTO? A bit of a family affair?
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“Every day during June”
interesting they are PRing it on June 22 when the month is pretty much over.
“Breaking new ground” – c’mon let’s not go overboard.
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