Beacon Lighting re-signs with Carat Victoria

Carat Victoria has retained the Beacon Lighting media account, handling paid media strategy, and planning and buying, including brand, performance and programmatic.

The dentsu company has held the account for six years, first winning the account in 2018.

Richard Lehocz, managing director of Carat Victoria, said: “We are incredibly proud to be continuing our partnership with Beacon Lighting.

“To be able to continue to push the brand into new growth is a wonderful testament to the work done by the Carat team and the trust Beacon Lighting has in us, to drive never before growth for the brand.”

Prue Robinson, CMO of Beacon Lighting, added: “We’re excited to share that we’re continuing our partnership with Carat for media buying, planning, and strategy.

“Over the years, the team at Carat have really grasped our business, goals, and especially our shift to trade, consistently enhancing our marketing plans. We’re eager to keep working together to reach our objectives.”

This announcement follows Carat’s recent appointment by General Motors to handle all paid media strategy, planning, and buying for the launch of the Cadillac LYRIQ into the Australian and New Zealand markets.


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