Bean and gone
Dr Mumbo has always been a big supporter of the principal of truth in advertising.
And happily, so it would seem, is Aussie canned food company Edgell. Want a can of Four Bean Mix? That’s what you’ll get.
Lifestyle Solutions’ digital marketing coordinator Breanna Willis emails Dr Mumbo to tell him:
“A colleague opened a can of Edgell’s Four Bean Mix to cook dinner and this is what they found…”
As the British ad for Ronseal puts it: It does what it says on the tin.
looks like 4 and a bit: remarkably generous of them to put in MORE. I seem to recall Bryant and May had to do this, to stop whingers counting the matches and claiming short-selling…
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Edgell is certainly on top of their game. Received a call from the Edgell Marketing Manager this morning in response to this article. A carton of free Edgell products for my colleague – hopefully more than four beans this time.
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The tin would have suspiciously weighed nothing in the hand. I smell a scam.
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I noticed it has the heart tick of approval on the can. If you consider that obesity is one of the leading causes of heart disease, then lack of food must be healthier, clearly. Is this the new 2013 way of combating obesity? They could also reduce the size of the can, ( to cater for 4 beans only)although that would open up shoplifting problems. I just hope the consumer doesnt wash down the beans with something high in fat or sugar, like Cola or flavoured milk drinks as that would combat the healthy 4 bean mix as a meal. Well done to Edgell though, it may just have some teething problems.
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@Paul,
I thought the same thing, except then I noticed that they’re in liquid – which means it would have weighed roughly the same.
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Irony is one thing, but so production stuffed up, so what. Its hardly news…….
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How convenient that this “accident” was discovered by a marketer.
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