Bear Meets Eagle on Fire launch mini content series for IAG’s ROLLiN’
Bear Meets Eagle on Fire has launched a new 16 part mini content series for IAG’s ROLLIN’ car insurance following news in May that the independent creative shop had won more work with the insurance group following the ROLLiN’ debut in November.
The new series, “Hip Hop Holla”, builds on the cultural cachet of the brand launch spot, which featured giant spherical yellow puppet Larry rapping along too Digital Underhground’s 90’s classic ‘The Humpty Dance’ as he rolled down the street.
Episodes:
Episode 1: https://vimeo.com/736406026
Episode 2: https://vimeo.com/736406065
Episode 5: https://vimeo.com/736406093
Episode 12: https://vimeo.com/736406125
The latest work introduces two new characters to the campaign, Li’l Deets and Jackpot, both hip hop connoisseurs who will drop their knowledge on the genre throughout the course of the mini-series, which is set to launch on the 8th of August, with new episodes out twice a month via Instagram.
The campaign also includes a “Hip Hop Holla” Spotify playlist, as well as special offers available to viewers connected to specific episodes.
Micah Walker, chief creative officer, BMEOF said: “This kicks off a unique calendar of projects for the brand this year. Hip Hop Holla celebrates a love for the genre we’ve connected to the brand, but throughout the year we’ll remix and reimagine other aspects of culture as well.”
Credits:
Client: ROLLiN’ Insurance / IAG
Agency: Bear Meets Eagle On Fire
Production Company: Revolver
Director: Mike Long
Editor: Lily Davis at The Editors
Post Production: Blockhead VFX
Sound: Rumble
Puppet makers/ Puppeteers: Make-Up Effects Group
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