Bear onesie takes centre stage in new IGA ad

Tim Burrowes

August 23, 2013 9:41

Supermarket franchise chain IGA is to launch a Spring savings promotion with a man in a bear onesie, getting ready to come out of hibernation.

Australia’s Spring begins in just over a week’s time.

Metcash’s IGA is to promote discounts across 14 brands as part of its push which will roll out across TV, online, in catalogues and in store.

The campaign comes from agency Creative Oasis.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.